Skip to content

International business

Sell into a market before you have an office in it.

Give each market a number its customers recognise, then deliver every one of those calls to the team that actually handles them.

A person stands at a floor-to-ceiling window at dusk, phone to one ear, silhouetted against warm city lights.International business

The situation

You are selling into markets where your business has no physical presence. Customers still expect a number that looks familiar, answered by someone who knows the product — and they still expect it during their working day, not yours.

The challenge

What usually goes wrong.

Unfamiliar numbers get fewer calls

A number that does not look local to the customer adds friction at exactly the moment they decided to get in touch.

Time zones split the working day

The team covering a market is rarely awake for all of it, and the gap is where enquiries disappear.

Every new market adds phone admin

Without a routing layer, each market means another provider, another contract and another set of rules to remember.

The routing model

How the call path is arranged.

  1. Market-facing numbers

    Each market gets a number in a format its customers recognise.

  2. One routing layer behind them

    All of those numbers feed into routing you control in one place.

  3. Delivery to the covering team

    Calls arrive with the team on duty, wherever that team is based.

What changes

The operational result.

  • A consistent customer-facing presence in each market you serve.
  • One place to change routing instead of one provider per country.
  • Coverage that follows the working day rather than a single office clock.

Next step

Does this describe your operation?

Tell us how calls reach you today and where they should end up. We will map the route with you before anything is set up.